Ludus Loves Fashion was established in 2010 as an instore womenswear label for the needs of Ludus concept store’s clients.
Now, Dragan Hristov co-founder and owner of Ludus concept store has focused only on developing the fashion label.
Conceptually driven, Hristov (a contemporary art graduate at the Academy of Fine Arts – Brera in Milan) aims to dress the woman according to her momentary feelings. Based on emotions, often melancholic and sad, the collections walk the line between wearable and sleek and minimal avant-garde. Inspired by film and contemporary music, Ludus‘ presentations are events set in unexpected locations contributing to the intellectual character of the label.