FAIR | INFO & APPLICATION | ENG
In 2016 MODEPALAST will take place for the 15th time in Vienna and for the first time in Ried im Innkreis. You will find all the infos to the dates, opening times, locations booth rent and much more below – first we want to share some interesting details about our new location Ried.
With the decision to relocate MODEPALAST from Linz to Ried, we not only take a step towards Innviertel and Lower Bavaria but also towards the future. MODEPALAST is known for taking new directions: Thus MODEPALAST in Ried will be part of a shopping mall and will be integrated into the 2015 opened shopping quarter WEBERZEILE with an open booth design. With the help of this collaboration we will reach new target markets and can also reach new goals through marketing and communication (TV, radio, posters, magazine ‘Mein Innviertel’).
Attractive presentation and sales platform MODEPALAST had set itself the task to provide national as well as international designers with an opportunity to present their newest collection to a broad target market. We are looking for established labels as well as innovative newcomers, who want to set a new boarder to Austria’s biggest sales fair for fashion, jewellery and accessories.
Design-oriented target group
The MODEPALAST community comprises of loyal visitors, who come every year, and new MODEPALAST fans. Our fashion- and quality conscious guests value the direct contact to the designers and the broad offer. For many of our visitors with strong purchasing power MODEPALAST became an important event in their spring fashion calendar.
DATES | RIED
March 31 – April 2, 2016
RIED | WEBERZEILE
Weberzeile 1, 4910 Ried
Thu. 2 PM – 9 PM
Fri. 9 AM – 7 PMS
at. 9 AM – 6 PM
DATES | VIENNA
April 29 – May 1, 2016
VIENNA | KÜNSTLERHAUS
Karlsplatz 5, 1010 Vienna
Fri. 2 PM – 10 PM
Sat. 11 AM – 8 PM
Sun. 10 AM – 6 PM
SPOT ON 2016
Spot on topics will be highlighted in the MODEPALAST magazine, in marketing efforts, in press and on the booth label.
- EVENING WEAR
- HAT DESIGN
SPECIAL ACTS Opening Event
- Late Night Shopping with DJ line-up
- Fashion Performance
- Designer get together
- After Show Party
WEBERZEILE | RIED
Opened in 2015 WEBERZEILE is Austria’s most beautiful and modern shopping mall that inspires through its central location and architecturally harmonic building. 22.000m2 sales area make WEBERZEILE a not-to-be-missed shopping experience in Ried and surroundings as well as Passau. WEBERZEILE presents itself as creative and ahead-looking MODEPALAST – partner.
Centrally, trendy located in the first Viennese district, and in walking distance to the opera, the 1865 to 1868 built Künstlerhaus serves as location for painting, sculpture, architecture and applied arts exhibitions. Since 2014 Künstlerhaus offers the ideal setting for MODEPALAST Vienna. With 2500m2 of sales area collections are presented in various rooms on two floors.
MODEPALAST ONLINE Magazine
MODEPALAST magazine is published online prior to the event. In a beauty-magazine-style it serves as a teaser, presents designers and highlights; is a reference book: where can the designers be found besides MODEPALAST.
Approximately 200 publications in national and international print- and electronic media prior, during and after MODEPALAST (experience from 2015). PR support through THE FASHION SQUAD, Liane Seitz
90.000 visitors 3 months, 30.000/month prior, during and after the event
10.000 visits per month during the year (experience from 2014)
9.500 newsletter subscribers
4 newsletters before the event, one afterwards
more than 7000 Facebook fans
- media cooperations | print & electronic media
- Online magazine
- 500 posters at highly frequented spots
- 40.000 flyer incl. 5 EUR admission promotion – active distribution to target market
- Flyer at designer and partner shops
- Targeted marketing through MODEPALAST sponsors & partners
- 1+1 ticket promotion for sponsors, partners & exhibitors
Do you want a booth at MODEPALAST 2016?
MODEPALAST is known for its colourful designer mix, yet with a 2.500m2 we have limited space and cannot provide every designer with a booth spot. With the help of a jury, comprised of the MODEPALAST team, partners and industry insiders a decision will be taken.
The MODEPALAST team is looking forward to your application!
Registrations shall be accepted only if they are filed using the online registration form at www.nextsalesroom.com.